If you asked the next person you met about the impact data warehousing has had on their everyday life, confusion would be the most likely response. On the other hand, if you were to ask whether they're worried about the organisations they deal with or public authorities having access to lots of different information about their lifestyles, circumstances and movements, there would be no shortage of opinion. Some people take the view that such information will be used for nefarious purposes; others believe the opposite; and some will be neutral or find their views shifting.