The other day I was at a conference in a land other than the US. There were the usual topics – governance, data warehousing, data base design and so forth. One of the subjects that came up was ETL. I mentioned to a lady that there was a new technology for ETL that she ought to look at. I mentioned the new European ETL software company – XYZ. Her eyes got big when I mentioned XYZ. She knew that XYZ was in the marketplace. She also knew that XYZ was Open source and had a substantially different pricing model than the other ETL tools. She knew that for the acquisition cost XYZ was priced at significantly lower cost than other ETL products.
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